Authenticity complaints are some of the most painful things. To address this issue, you need to have a process for confirming authenticity. You can do this through a couple of means:. Authenticity is found both in customer interactions and through the products themselves. Provided that you are upfront with your product's quality while not detracting it compared to others , your customer will be more understanding of what you offer.
The usage of informal but appropriate dialogue is critical in this case. If you still wonder how to get Buy Box on Amazon, having a brand that is as genuine as your product is an excellent step in that direction. The fulfillment method associated with your product will determine its ranking. This focus ensures that Amazon is held responsible for your products.
Given that they have access to enhanced features like Prime , they always receive top billing. Keep in mind that this will still mean that inventory management is up to you. So if you plan on selling in high quantities, make sure you have your inventory management planned ahead of schedule.
Your pre-fulfillment activities are just as important here. FBM receives the lowest priority by far, but FBM may be more suitable if you keep a small inventory of heavier items. To become an FBA Seller, focus on creating your account, adding your products, and shipping them to the nearest fulfillment center. Check out Amazon's site for further details. The answer to "why is my amazon listing blocked" may come entirely from a lack of reviews.
To address this, you want to be sure you take advantage of your resources. For many sellers, this is already handled for them. The " request a review " button is a great way to reach out to people for others. Amazon's system is built to request reviews from people after some time.
The problem with these requests is that they are impersonal and may not be great if they've dealt with a negative experience. The generic nature of the button by itself is excellent for people who are already enjoying your product.
By requesting a review in a more personal area, you can directly address people's concerns by encouraging them to contact you if anything is wrong. Just familiarize yourself with Amazon's TOS on review requests.
Brands on Amazon have so many more options when it comes to analytics. This tool provides you with a wide variety of tools to engage with customers. The idea is to create targeted advertising with the data from Brand analytics. You can follow the entirety of your buyer's journey from when they saw your product to reviews on third-party sites handled by Amazon. This strategy allows you to remind prospective buyers that your product still exists strategically.
Combine this with the high ratings that come with being an FBA seller, and you provide yourself with a robust combined knowledge base. This information allows you to address quality issues, reduce cancellation rates, and kill item suppression chances. Those who wonder why their listing doesn't have Buy Box all come back to the same list of issues: not having an engaging offering to increase their sales rank. Many sellers assume that focusing on the administrative functions of the buy box will help them.
While managing inventory and having vital customer service is a start, it doesn't focus on the big picture. The idea is to create an engaging product listing through a detailed product description that addresses all potential reasons for and against buying your product. Sit down and start composing a list to yourself of all the possible reasons people would object against buying your product. For additional brainstorming sessions, ask people to know about their objects and reasons for buying your product.
The point is to focus on a big-picture view of the benefits supported by data. As a seller, you can't afford to not think of the bigger picture. There are a variety of answers to the "why is my Amazon listing blocked" question. In most cases, those issues may come from an update in the algorithm or another reason to have an Amazon suppressed listing.
Regardless of the reason, Amazon Seller Central's "manage inventory" screen will have the details. As an active seller on Amazon, you can't afford to overlook the buy box. Whether you've lost it or it's missing, data and reasoning will be important here.
Here at DataHawk, we understand the struggle of tracking that box, which is why we've created a tool for it. Please keep your eyes open on the blog this month as we continue to talk about exciting changes and strategies for your Amazon Seller account.
Thanks for reading! Get the latest eCommerce and Amazon insights and trends delivered straight to your inbox. Thursday, April 15, In this case, you will receive one of two messages: "Lost Buy Box" "Missing Buy Box" This situation may mean your product lacks the qualifications to be part of the buy box or lost the buy box because someone is doing it better than you.
You Have Received an Authenticity Complaint One of the most crushing complaints you can receive is an authenticity complaint. Typically, these are the reasons for losing your listing: Someone else is providing a more competitive price Someone has submitted an authenticity complaint You have received too many negative reviews There's something wrong with your listing You are new and not Prime Eligible The Amazon Buy Box Algorithm Prefers Competitive Pricing If your listing doesn't have Buy Box, the most common reason you lose comes back to pricing.
There are many reasons Amazon can see your pricing as non-competitive: Another seller is offering promotional pricing An off-site location is offering better rates Your pricing is higher than MSRP Similar products both on the site and off of the site have better rates The product you sell can be the same or similar to other products. There is Something Wrong With Your Listing If you are wondering, "why is my Amazon listing blocked," that may come down to a change in tracking features.
You are a New Seller Third-party sellers receive a bad rap when it comes to starting. Start Your Free Day Trial. While the above situations are the most common reasons for you to lose the buy box, you can also have an Amazon suppressed listing for the following reasons: Incomplete information: Examples include jewelry with invalid gem types, luggage in the wrong department, and children's clothing with an improper label.
No main image : You do not have a primary image selected or no image uploaded on your product. You have a title that is too long it must be under eighty characters You don't have a long enough product description : Product descriptions should be extensive and include various vital keywords to improve your SEO.
You have a product without a valid category type i. In this case, there are two ways to fix a suppressed listing: How to Fix a Suppressed Listing from Your Seller Account If your listing doesn't have Buy Box, your first step is to access seller central.
If the issue is limited to a small handful of items, follow these instructions: Go to the Inventory tab Select "Manage Inventory" Select "Suppressed" This page will show a list of suppressed listings; you can sort them by type of issue. For simple errors, enter any missing values. For more complex issues not available in the visible cells, select "edit" and follow the process to fill in the more complex product issues. If you want to save time, follow these instructions: Under Inventory, go to "Inventory Reports.
Select "request report," ensuring the file type is Excel new Download the report and update it using the "accepted values" under the "data definition" tab under suppressed listings Save changes go back to Inventory under "add products via upload.
Not a DataHawk user yet? Start Your Day Free Trial. Five Seller Strategies to Avoid or Resolve Amazon Suppressed Listing Many of what we discussed in the previous section are common reasons for having an Amazon suppressed listing.
You also have two other options: Match the price of the competition Exceed the cost of the competition Much of this depends on how much of a profit margin you want. You can do this through a couple of means: Perform research to ensure the manufacturer of your products isn't known for producing low-quality material. Request a third-party inspector to observe the site to ensure all quality requirements are met.
Test the product yourself in comparison with other similar products. Ensure your product description avoids "fluffy" dialogue that paints the product to be higher-quality than it is. The Final Ultimate Tip on How to Get Buy Box on Amazon Those who wonder why their listing doesn't have Buy Box all come back to the same list of issues: not having an engaging offering to increase their sales rank. Then, look at the title words and note the ones that are not as important to the listing.
Remember, your keywords are the most important part of the title. They give your liting the most ranking power so you need to keep these in.
You can have the best looking product in the world; the image you use is amazing and has the best quality ever. This is what makes the title so important.
Only from here can the image help you so get the title right. If you think they are important, cut and paste them in to the search terms in the back end. Pro tip on the topic of titles : as soon as you change the titles, your rankings will be affected. Your product will most likely drop lower in the search listings. This is nothing to be too concerned about though. It will only be a temporary dip as you will be correcting the error and with normal ranking techniques, the listing will bounce back up in no time.
Even the tiniest of changes to a listing can cause problems to it and prevent if from showing in the search results. The back end keywords are likely to be changed most often to keep the product current and relevant to the market. The more that you alter things in the back end, the more likely it becomes that something can go wrong and the listing get blocked. Those were some detailed reasons for a suppressed listing but here are some other solutions you should look to:.
Go into the listing and check if you can save any updates when you go into editing it. If there are any errors then the save option will not be available.
Of course, when we say check your listings often, this doesn't mean every time you login to your Amazon account. Keep an eye out for any notifications or emails from Bindwise letting you know of any problems with your listings. You may spot a problem if at various points of the day you are used to seeing more sales than usual but you are way off that usual number, you might want to go and check that out. Bindwise will normally notify you of any problems.
For example, putting text on a product image. Stick to the keywords and keep it relevant. This logic applies to all aspects of the listing.
Don't use any promotional marketing techniques in the image, the description to the specifications. The buyer wants to know how they can use the product and what it will do for them. Not the ideal combination. We have created this article to explain why your listing is suppressed on Amazon and give you the heads up to prevent it from happening to you.
The overall message we are giving you is to just be aware of what is happening. The more that you check on the listing, the more likely you will be able to identify the problem and solve it without sales and rankings becoming compromised. If you are changing things around with the current listing or setting up a new product, Amazon will block it if there is something wrong. Keep a keen eye out to prevent you from wondering why rankings are falling and sales are dropping. In this article we will be exploring: the reasons why this could have happened, how to fix the problems, and make sure that this doesn't happen to your listings again.
How to tell if your Amazon listing is blocked or inactive Your product is available for sale on Amazon and you're making make a good amount of sales. Reason 1 One problem you may encounter is that you will not be able to save any changes you make to the listing.
Reason 2 Another problem you may encounter that blocks your listing is because of the product title. The smallest of tweaks can cause your listing to be suppressed Even the tiniest of changes to a listing can cause problems to it and prevent if from showing in the search results.
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